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Loopt de autosport de hardste tik op in deze crisis?
Her en der zien we al teams (vooral in de endurance-racerij) stoppen of de activiteiten minimaliseren. In de F1 zijn de banken sneller verdwenen dan dat de sigaretten verboden konden worden. RBS & ING gaan in Brazilie waarschijnlijk hun laatste GP rijden.
Uit een onderzoek blijkt dat de financials relatief meer sponsoren in de autosport dan in andere sporten. M.a.w., we gaan de tik harder voelen dan andere sporten.
Quote:
Source: IEG Sponsorship Report
The financial services sector has been especially hard hit by bad mortgage debt and tighter credit markets. That sector historically has been a big spender on sports. In 2007, financial services companies based in North America divided their sponsorship money across a broad array of sports, favouring auto racing and sporting venues:
Auto racing: 18 per cent
Arena/stadium: 15 per cent
Golf: 8 per cent
Soccer: 8 per cent
Football: 8 per cent
Olympic sports: 6 per cent
Baseball: 5 per cent
Ice hockey: 3 per cent
Sailing: 3 per cent
Tennis: 3 per cent
Other: 22 per cent
http://www.canada.com/topics/sports/...html?id=906008
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Waar gaan wij, lokale autosportfans, de klap voelen? Welke klassen zijn extra gevoelig voor verlies van sponsorgelden?
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